On-Page Optimization

Keywords

When someone searches on a search engine, they type words into the search box to find what they are looking for. These words are referred to as keywords and key phrases. Keyword selection is what any optimization project starts with. In an ideal world, you start with keyword research even before you start compiling the content for your web pages. However, it is not always possible, and the most common situation is when you've got a web site needing optimization and the content is already in place. As we cannot make your site appear on top when people search for all your keywords (and it isn't worth trying to), we want your site to appear among the first search results for the terms most relevantly reflecting you and your business.

Based on in depth keyword and competitor research, Protea Media Management has complied a recommended keyword list which serves as a starting point in the optimization process. Using proven keyword research methods we have expanded on the initial keyword list you provided and then using tested SEO techniques we have choosen the best keywords to target. The criteria for choosing the final keyword list depends on relevancy to the chosen page, number of searchers, amount of competition or a combinations of these factors. What is KEI or 'Keyword Effectiveness Index'? The measuring and comparing the demand for your keyword (Daily World Searches), against the number of Web pages that include it (your competition or reference sites). The resulting ratio value, KEI or ‘Keyword Effectiveness Index' provides an idea of how important a specific keyword is.

Optimization

According to our research, on-the-page factors retain around 44% of weight when Google makes its ranking decision. This indicator hasn't been researched yet for other engines, however preliminary investigation shows it may vary from 50% up to 90%.

By simply applying the following optimization basics almost guarantees improvement in your search engine rankings:

• Keep your pages easily readable by spiders by using simple and clear coding; observe coding standards such as XHTML,
• Use rich textual content on your site, create many pages related to various aspects of the topics covered by your main keywords; keep the textual content on each of your pages abundant, with 100 words as a minimum.
• Ensure that your site has a rigid link structure, no broken or outdated links.
• Use (but don't overuse) keywords in your domain name, URLs of separate pages, titles, headings, link text, etc.
• Use keywords and their synonyms all over the body text, mainly concentrating on the beginning and end of the page, but keep it natural sounding for human visitors — don't let keywords be your every second word. Emphasize keywords by making them bold, using simple HTML markup.
• Update your web pages regularly.

The following reports showcases the results from our analysis of your web site.

Report Index:

Keyword and Competition Reports for the following Search Engines:
		Your Google Report
		Your Yahoo! Report
		Your MSN Report
		Your Initial Optimization Report
		URL Submission Report to Search Engines and Directories
		Ranking Report - 07/24/2008 (ready to view)
		Ranking Report - 08/24/2008 (ready to view)
		Ranking Report - 09/24/2008 (not available)
		Ranking Report - 10/24/2008 (not available)
		Ranking Report - 11/24/2008 (not available)
		Ranking Report - 12/24/2008 (not available)

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